The panel comes first
Every engagement begins with a panel. Once the panel is built, a study can be put to all of it, to one segment, or to a single respondent, and run as often as needed. The panel does not get tired of being asked. But a lot of what makes Truchet different happens even before that:
Building the panel
The population of a panel is shaped to demographic baselines for the market, followed by: a voice, a media diet, their personal tensions and psychological profile across dimensions drawn from published consumer research. Each respondent gets a reality check and a fit test for the project before they are approved into the panel.
Running a study
A study places a stimulus in front of the panel: a concept, a message, or several alternatives. Respondents answer in character, and they are told they need not be positive. A questionnaire engine built following professional survey methodology: alternatives can be shown under blind labels, order is shuffled per respondent, and stimuli revealed in stages, so the panel reacts to a premise before it sees the proof and the proof’s effect can be measured on its own.
Repeating the study
A study holds no respondents. It is a questionnaire, and the panel is chosen each time it runs. The same study can be put to a different audience, or the same audience can be asked again after the stimulus has been edited, and every run keeps its own results.
Built for the decisions you can’t afford to get wrong.
From strategic positioning to campaign execution, the platform supports every stage of the go-to-market workflow.
Value proposition testing
We measure how each psychographic segment responds to a core value claim: which framing of the benefit works for which segment, where a framing produces resistance and why.
Segment discovery and core audience validation
Beyond demographics, we identify which psychographic profiles are most receptive to a product, and whether segments the client was not targeting respond more strongly than the ones it was.
Campaign and creative pre-testing
Campaign concepts, message variants, and creative territories are run through the panel before media is committed. The result is response by segment, together with the attitudes behind it.
How we compare to the alternatives.
Width and depth simultaneously. Speed and rigor at the same time. The old research trade-off no longer applies.
| Truchet | Quick poll / survey | Full market research | |
|---|---|---|---|
| Respondents | ~Synthetic, grounded in real data | ~Real people, thin sample | ✓Real people |
| Reasoning | ✓Every respondent, in their own words | ×Numbers only | ✓If qualitative |
| Repeating a study | Same respondents, as often as needed | New sample each time | A new project each time |
| Time to insight | Hours | Days | Weeks to months |
| Bias control | ✓Multiple models, skeptics built in, blind labels | ×Acquiescence bias | ~Depends on the moderator |
Got a decision in front of you? Let’s run it.
We work with a focused group of growth-stage and mid-market brands as design partners — running live decisions through the simulator, from message tests to competitive what-ifs.